My new packaging solution for hair soap (a plastic-free and sustainable alternative to common shampoo) doesn’t only stand out on the shelf. The waterproof coated packaging also transforms into a soap holder that finally answers the question of where to store your soap when stepping out of the shower. The unusual and intriguing shape of the soap makes it easy to grip even when it ’s wet and slippery. And on top of that it is easy to repack too! If you’re on the road, simply let the soap dry inside the packaging before putting the lid back on. This way the outside of the box will stay clean and you can just throw it into your bag without creating a mess. Tadaaa! :)